Interesting facts and history about the Citizen brand
Citizen is one of the most recognized and popular watch brands in the world. This Japanese company has become famous for its innovative technology, precision and design. Its history dates back to 1918, when it was founded under the name "Shokosha Watch Research Institute" in Tokyo.
In 1930, the company changed its name to "Citizen Watch Co., Ltd." and started making pocket watches. Citizen quickly established itself as a leading Japanese watch brand and in 1956 introduced the first automatic watch in Japan called the "Citizen Autodater". This was a major milestone that helped Citizen become one of the leaders in the watch industry.
One of the biggest things about Citizen is its innovative approach to watch movement technology. In 1970, Citizen introduced the world's first watch with a quartz movement called "Citizen Quartz". This type of movement, which uses a quartz crystal, made the watch highly accurate and reliable at an affordable price. Citizen Quartz pioneered the world of quartz watches and influenced the entire watch industry.
Another major innovation from Citizen is Eco-Drive technology, which was introduced in 1995. Eco-Drive uses light as the energy source to drive the watch. Solar panels on the dial absorb light rays and convert them into electrical energy, which is stored in a rechargeable battery. This technology allows the Eco-Drive watch to work for a long time without the need to replace the batteries. Eco-Drive has become an iconic feature of Citizen watches and has been recognized for its environmental friendliness and energy efficiency.
Citizen is also characterized by a high level of craftsmanship and precision in watchmaking. The company has its own manufacturing facilities and manufactures most watch parts in-house. In doing so, Citizen maintains strict quality control and ensures that every product meets their standards.
The Citizen brand is also involved in sporting events and sponsors various sports teams and events. Citizen is the official timekeeper of several Olympic Games and is known for its collaboration with professional athletes.
Citizen watches are valued for their accuracy, reliability and stylish design. The company offers a wide range of watches, from classic and elegant models to sporty and technologically advanced variants. Citizen has earned its place among the best watch brands and is sought after by watch lovers all over the world.
With its long history of innovation and technological advancement, Citizen maintains its prestigious position in the watch market and continues to push the boundaries of watchmaking.
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