History and Interesting Facts about Kronaby Watches

Kronaby Watches is a Swedish watch brand that entered the market in 2015. It is known primarily for producing so-called hybrid smartwatches – models that look like traditional analog watches at first glance but hide modern technology inside, enabling connection with smartphones. The brand was founded in Malmö, Sweden, and quickly gained attention thanks to its elegant design and user-friendly features that do not disturb the classic appearance of the watch.

Founding of the Brand and Its Mission
Kronaby was founded in 2015 by four former employees of Sony Mobile: Sarandis Kalogeropulos, Fredrik Rosén, Peter Ljungstrand, and Daniel Lilliehöök. Their goal was to create watches that combine the classic aesthetics of Swiss watchmaking with modern technology. A key principle for them was that technology should remain “invisible” – watches should remain a stylish accessory, and the functions should operate discreetly so as not to disturb the user.

The brand launched its first collection in 2017. Its motto, “Connected, not distracted,” reflects the company’s philosophy – to offer users the ability to stay connected to important information without being overwhelmed by notifications or intrusive features.

Hybrid Watch Technology
Kronaby watches are hybrid, meaning they combine mechanical hands and a traditional dial with smart functions. They do not feature digital displays like regular smartwatches but are classic analog watches with Bluetooth connectivity to a smartphone. Functions of the watches include, for example:

• notifications for incoming calls, messages, or apps (via vibration or movement of the hands)

• step counting and activity tracking

• music control on the smartphone

• remote camera shutter

• “Find my phone” feature

• programmable buttons for various shortcuts (e.g., quick dial, control of smart home devices)

One of Kronaby’s biggest advantages is battery life – unlike full-fledged smartwatches, they can last up to two years on a standard coin cell battery.

Design and Manufacturing
The design of Kronaby watches is purely Scandinavian – minimalist, elegant, and free from unnecessary embellishments. The watches are predominantly made of 316L stainless steel, with various surface finishes (brushed, polished, PVD coatings). The glass is sapphire crystal, ensuring high scratch resistance.

Kronaby offered several collections, for example:

• Apex – sporty collection

• Sekel – elegant line with a classic design

• Nord – minimalist Scandinavian style

• Carat – models primarily designed for women

All models are water-resistant to 100 meters, making them suitable for everyday wear and exposure to water.

Brand Development and Financial Challenges
Although Kronaby started very ambitiously and received significant media and customer attention, its original parent company, Anima AB, encountered financial difficulties in 2019 and filed for bankruptcy. The Kronaby brand was subsequently acquired by Goertek, a Chinese electronics manufacturer. The new owner retained the brand, and some models are still available, although the range and market availability are not as extensive as in the first years.

Despite these issues, Kronaby maintains a loyal user base who appreciate the combination of a classic look with smart functions, without the need for daily charging.

Interesting Facts

• From the beginning, Kronaby positioned itself as a brand for people who want to be online but do not want to be distracted by constant notifications.

• The watches can vibrate only for selected contacts or apps – for example, just for a partner’s call or an important email.

• Kronaby also collaborated on campaigns promoting digital detox and healthier use of smart technology.

• The brand received the Red Dot Design Award for the design of its watches.

Conclusion
Kronaby Watches is an interesting example of watchmaking innovation, where traditional Swedish design is combined with modern technology in a way that respects the aesthetics of classic timepieces. Although the brand faced financial difficulties and a change in ownership, its products remain sought after by users who want smart features integrated into the elegant look of classic watches.

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