History and Interesting Facts about Nove Watches

NOVE Watches is a relatively young, independent watch brand specializing in creating ultra-thin watches with bold designs and Swiss quality. Founded in 2015, the brand is headquartered in Hong Kong, while production takes place in Switzerland, allowing its products to carry the “Swiss Made” designation. NOVE distinguishes itself primarily through its focus on slim watch profiles and innovative engineering solutions.

Foundation of the Brand and Philosophy
NOVE Watches was born from the idea of creating watches that combine modern design, extremely low profile, and high durability. The brand’s founder, Andrew Kwan, has many years of experience in the watch industry and product design. The goal was to produce watches that not only look good but also surprise with their technical sophistication, especially regarding case thinness and unique construction elements.

NOVE’s philosophy is to seek innovation where other manufacturers stick to traditional solutions. The brand frequently emphasizes its slogan: “Design to be different.”

Production and Technical Highlights
Although NOVE is based in Hong Kong, its watches are produced in Switzerland, enabling the brand to use the “Swiss Made” label. All models are equipped with Swiss quartz or mechanical movements, mainly from Ronda and Sellita.

The brand is particularly famous for its ultra-thin models, such as:

• NOVE Trident – an extremely thin diver’s watch with a thickness of just 6.8 mm, making it one of the thinnest water-resistant watches in the world, with a water resistance of up to 200 meters. A unique feature is its rotating bezel operated by a patented three-lever system, allowing precise and secure adjustment even with a slim profile.

• NOVE Craftsman – a model combining exotic materials such as mother-of-pearl or wood with Swiss movements and hand-finishing.

• NOVE Streamliner – an elegant, ultra-thin watch featuring a clean dial and modern aesthetic.

Key features of NOVE watches include:

• very low profile (often around 6–7 mm)

• sapphire crystal with anti-reflective coating

• 316L stainless steel construction

• water resistance even in extremely thin models (e.g., Trident up to 200 m)

• emphasis on minimalist yet striking design

Design and Aesthetics
NOVE focuses on a design that is modern yet timeless. The watches look very elegant, often with polished metallic surfaces or the use of unconventional materials. The brand prides itself on creating timepieces that are not just accessories but expressions of personal style and individuality.

Marketing and Brand Positioning
NOVE positions itself as a brand for individuals seeking unique designs combined with technical specifications that stand out. It’s not a mass-market brand but rather a manufacturer with limited production, focusing on originality. Its watches are sold mainly online or through selected boutiques. The brand also participates in international exhibitions like Baselworld, where it regularly showcases its novelties.

Interesting Facts

• The NOVE Trident holds the title as one of the thinnest diver’s watches in the world with 200 m water resistance.

• The bezel on the Trident model features a unique three-arm lever mechanism.

• NOVE combines traditional watchmaking materials with unconventional ones, such as wood or mother-of-pearl.

• Despite being a young brand, it has won several design awards, including at the A’ Design Award competition.

Conclusion
NOVE Watches is a fascinating example of a modern watch brand that has brought something new to the market: extremely thin watches with bold designs and Swiss quality. Thanks to its innovative approach and original aesthetic, NOVE is carving out a place for itself among independent watchmakers who are unafraid to stand out.

You can see our full range of the most popular watches below.