History and Interesting Facts about Undone Watches

Undone Watches is a dynamic independent watch brand founded in 2014 in Hong Kong, which has quickly become a pioneer in personalized watches. Thanks to its innovative approach to design and manufacturing, Undone offers customers the opportunity to create their own watches tailored to their preferences, completely transforming the traditional concept of watchmaking. Their motto “Your Time, Your Watch” perfectly reflects the brand’s philosophy.

Foundation and Philosophy
Undone was founded by a group of watch enthusiasts and modern technology experts who realized that most of the market offers mass-produced models lacking individuality. They wanted to give customers the ability to become designers of their own watches quickly, easily, and affordably.

Undone combines watchmaking craftsmanship with digital technology, enabling the production of custom watches with high attention to detail and quality, while maintaining an accessible price.

Technology and Manufacturing
Manufacturing takes advantage of modern technologies that allow efficient and precise bespoke production. Customers have access to an online configurator where they can choose from a wide range of components: case type, dials, hands, crowns, straps, and even the option of custom engraving.

Undone primarily uses reliable Japanese quartz and automatic movements (such as Miyota), known for their reliability and accuracy. Cases are made from high-quality 316L stainless steel, often enhanced with surface treatments like PVD that increase scratch resistance.

Design Collections

• Aqua – A collection of dive watches inspired by 1960s and 1970s design, combining a retro look with modern technology. Watches feature robust cases and water resistance up to 100 meters.

• Urban – A series of minimalist watches for everyday use in the city. They offer clean, elegant designs that easily match both formal and casual styles.

• Basecamp – An outdoor watch collection for lovers of adventure and nature, designed to be robust, functional, and reliable even in harsh conditions.

Personalization and Customer Experience
One of Undone’s main pillars is a unique customer experience. Thanks to an intuitive online configurator, customers can design watches exactly as they imagine in just a few minutes, including colors, shapes, details, and even personalized text on the case back or dial.

Custom manufacturing is fast and flexible, allowing delivery within a few weeks. Undone also offers excellent customer support and a community of enthusiasts who share their designs and inspiration.

Collaborations and Limited Editions
Undone regularly collaborates with artists, designers, and brands on limited editions that celebrate various styles and cultural phenomena. These special collections are highly sought after by collectors and watch lovers.

Conclusion
Undone Watches brings fresh innovation to the market by allowing personalized, tailor-made watches. The combination of quality, affordable price, high level of personalization, and modern design makes this brand an ideal choice for anyone looking for watches with a story and a personal touch. Undone exemplifies how watchmaking can modernize and become an interactive experience.

You can see our full range of the most popular watches below.