The origins of the Bulova brand date back to 1875. Josef Bulova, a then 23-year-old Czech emigrant, founded the J. Bulova Company, later the Bulova Watch Company, in New York, USA. Since 2007, Bulova has been owned by the prestigious Japanese manufacturer Citizen. Bulova watches are mainly equipped with Swiss movements ETA, RONDA, SELLITA and most models have scratch-resistant sapphire crystal.

In 1912, Josef Bulova opens a factory in Biel, Switzerland, dedicated solely to the manufacture of watches. This move is already unique, daring and innovative for its time. With greater success, Bulova could afford to spend more on research and promotion. In 1926, millions of Americans heard the world's first radio advertisement: 'It's 8am, Bulova time'. 

As a watchmaker, Bulova made its mark especially in the field of electronically driven watches. In the 1950s, they created the Bulova ACCUTRON tuning system. The Accutrons are the first watches in the world to use a tuning fork as an oscillator instead of an inertia, which until then had been used exclusively in the music world. The tuning fork is constantly maintained in the watch at a vibration frequency of 360Hz! By comparison, conventional flywheels are somewhere around 2.5Hz. The ACCUTRON's accuracy was an order of magnitude higher than conventional mechanical watches of the time, at +/- 2 seconds/day, and the power cell used guaranteed a minimum run time of 12 months. As a result, this timekeeping system was used by NASA as early as 1958 on the Vanguard I satellite and in 1960 it was installed in a transmitting module on the Moon, where it was used for time control during data transmission to Earth. It was in the 1960s that the rivalry between Bulova and Omega in the space program took place, and while Bulova's solutions were used by NASA in various timekeeping devices, the contract for the astronauts' watches went to Omega (the Omega Speedmaster Professional); it was not until David Scott's Apollo 15 mission that he used his own Bulova Chronograph. This was after the glass on his Omega watch broke. The Bulova Accutron timekeeping mechanism used in NASA's on-board instruments is still enshrined on the Moon in the Sea of Tranquility landscape as a legacy of Earthlings, where it was left by the legendary crew of the Apollo 11 spacecraft.  

In 2011, world-renowned entrepreneur, adventurer and billionaire Sir Richard Branson became the brand ambassador on his own initiative.

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