When we first wanted to enter the watch business in 2012, insiders advised us not to. They did not share our vision and told us that only prestigious brands with several years of experience in the market could succeed.

We didn't get discouraged and went after our dream of building our own watch brand. We wanted to share our passion for watches with people around the world.

Since we weren't lucky enough to be born into a dynasty of watch brands, we started to delve deep into the history of watches. We found the story of King Louis XVI, a true watch fanatic, particularly interesting. He was the last French monarch and was deeply fascinated by watches. When he was under stress, he liked to calm himself by taking apart and reassembling his watches. He also commissioned the great watchmaker Abraham Louis Breguet to create a special watch for him and his wife. We found his story and love of watches so fascinating that we decided to name our watch brand in his honour.

Driven by curiosity and passion, we created our first ATHOS watch. Since then, many more have come. We are constantly experimenting with new designs, materials and technical innovations to create watches that bring a touch of royalty from the past to the present - to you.

Our goal is to make each new collection even more beautiful and regal. This is our mission and what we strive for. We want more. We want to make watches that offer the best quality, the best design and the best price.

Join us and start living the royal lifestyle!

You can view our full range of men's watches by clicking here.