Police was born in the 1980s in Italy. Its first products were sunglasses and perfumes, represented for example by the actor Bruce Willis or one of the best football players in the world, Maldiny.
In 2002-2003, the POLICE watch was born, which became famous at lightning speed thanks to its distinctive design. At the time, the iconic actor George Clooney was the brand ambassador and contributed to the look. Today, the face and co-designer is footballer David Beckham, whose desire to provoke is simply in his blood.
POLICE watches will always be modern and innovative, with a certain amount of boldness. Their collections include limited editions inspired by comic book characters, for example. The brand is not afraid to experiment and it pays off. Their motto is: "My game, my rules."

In 2005, the company started producing jewelry, leather belts and wallets to complement the watches. Actor Antonio Banderas became the face of the collection. The latest additions are clothing-jackets, T-shirts, caps and scarves by renowned Italian designers.

You can view our full range of men's watches by clicking here.

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