Mido: History and interesting facts about the brand
Mido is a renowned Swiss watch brand known for its quality, precision, and unique design. In this article, we will explore the history and curiosities associated with the Mido brand.
History: The Mido brand was founded in 1918 in the Swiss city of Biel/Bienne. Its founder, George G. Schaeren, aimed to create watches that would combine elegance with technical perfection. The name "Mido" is derived from the French phrase "Je me suis souvenu," which means "I remembered" and symbolizes the long life and reliability of Mido watches.
Since its inception, Mido has focused on producing watches with their own movements that are highly accurate and durable. Over the years, the brand has evolved into a leading manufacturer of automotive watches, diver's watches, and water-resistant watches.
Curiosities about Mido:
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Unique design: The Mido brand is known for its unique design that combines classic and modern elements. Mido draws inspiration from various areas such as architecture, art, and nature, and transforms these elements into their watches. This gives Mido watches a distinct look and character.
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Watches for adventure: Mido is known for its collection of watches designed for adventurous activities such as diving and mountaineering. These watches are designed to withstand extreme conditions and provide accurate timekeeping even in challenging situations.
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Automotive watches: Mido has a long tradition of creating watches inspired by the world of automobiles. These watches emphasize the dynamics, speed, and precision associated with the automotive industry.
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COSC certification: Many Mido watches are certified by the Official Swiss Chronometer Testing Institute (COSC), which is an accolade for watches with high precision and quality.
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Historical collections: Mido also has collections of watches inspired by historical models from the past. These collections capture the spirit and style of previous eras and bring them into the present with modern technologies and materials.
Mido is a brand that maintains its position in the world of horology due to its emphasis on quality, innovation, and design. Its watches are sought after for their precision, reliability, and attractive appearance. Mido remains a key player in the industry, and its popularity continues to grow worldwide.
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