How to recognize a quality watch?

Watches often become fashion and luxury accessories that can come with a price tag reflecting their quality and prestige. But why do some watches cost so much money? Here's a look at several factors that contribute to the price of high-performance and luxury watches:

1. Quality of Materials

• Mineral or Sapphire Glass: Watches with mineral or sapphire glass are more resistant and expensive compared to plastic glass.
• Case Material: If the case is made of stainless steel, titanium, or even gold, the price of the watch increases due to more expensive materials.
• Strap: A quality leather strap made of genuine leather or special materials can also raise the price.

2. Mechanism and Origin

• Automatic vs. Quartz: Watches with an automatic mechanism are technically more complex and expensive to produce than those with quartz mechanisms.
• Handcrafted: Luxury watches are often handcrafted, and this craftsmanship and skill of the watchmaker reflects in the price.
• Brand and History: Brands with a long history and reputation tend to have higher prices, often due to their heritage and quality.

3. Technical Details and Features

• Complications: Watches with complications such as calendars, moon phases, chronographs, or tourbillons are technically more demanding and expensive.
• Durability: Watches with certified water resistance, shock resistance, or magnetic resistance may be more expensive due to more complex constructions.
• Accuracy: Some watches have higher accuracy and are tested to meet strict standards, which can increase their price.

4. Design and Exclusivity

• Designer Brand: Collaborations with designers or artists can elevate the price of watches, especially for limited editions.
• Limited Editions: Watches released as limited editions tend to be more expensive due to exclusivity and rarity.

5. Marketing and Image

• Advertising and Promotion: Luxury brands often invest significant amounts in promotion and advertising, which is reflected in the price.
• Perception of Quality: Long-term brand care and the perception of luxury can also contribute to higher prices.

6. Handwork and Artistic Values

• Artistic Value: Watches designed as pieces of art, often adorned with handcrafted artistry, have higher value.
• Laborious Production: Some watches are made from many handcrafted parts, which increases their price.

7. Exclusivity and Prestige

• Luxury Image: Some watches have an established luxury image, and customers are willing to pay for this prestige.
• Limited Availability: Limited quantities and the difficulty of obtaining certain models can also increase their value.

In conclusion, the price of watches is a result of many factors, including the quality of materials, complexity of the mechanism, brand reputation, design exclusivity, and marketing strategy. Luxury watches can be an investment in art and technology, which is often why they have higher prices than ordinary watches.

You can view our entire selection of the most popular watches below.