The world's most expensive watch. Rolex holds several records in the price category of watches. For example, the Rolex Daytona Paul Newman model was sold for a record $17.8 million at auction, the highest price for which a watch has been sold.

Rolex was a pioneer in the field of waterproof watches. In 1926, he introduced the Rolex Oyster, which was the world's first watch to have a waterproof case.

Rolex is one of the few watch brands that has its own gold deposits. It mines its own gold mine in South Africa to produce its gold watches.

In 1953, Rolex became the first watch brand to reach the summit of Mount Everest, the world's highest mountain, with an expedition of British climbers. This event reinforced Rolex's reputation as a reliable partner for adventure activities.

In-house production of all parts. Rolex manufactures all important parts of its watches in-house. From movements to cases and bracelets, every part is designed and manufactured in-house at Rolex's production facilities.

All Rolex watches are designed to withstand extreme conditions. They are tested for water resistance, shock resistance and magnetic fields.

COSC Certification. All movements used in Rolex watches are officially certified by the Swiss Official Chronometer Office (COSC), guaranteeing their accuracy.

During the Second World War, Rolex supplied watches to British soldiers. They were known as "Rolex War Models" and were made with special features such as luminescent dials for easy readability in the dark.

Rolex watches are also known for their limited availability. The brand carefully controls the production and distribution of its watches, leading to higher exclusivity and waiting periods for some models.

During 1931 to 1932, Rolex developed and patented an automatic rotor movement called the "Perpetual". This mechanism allowed the watch to wind automatically when the wearer moved, which contributed to the wearer's comfort and practicality.

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